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Research

How assistants answer.How we measure it.

Explore how AI assistants answer and compare real-world questions, plus the doping.ai guide to measuring their responses.

All research

28 September 2026Buyer researchWho gets cited when AI helps people buy?A study of which brands, marketplaces, comparison sites, and publishers appeared in buying advice, covering 277 link occurrences across six assistants.7 min read
21 August 2026Method and measurementHow doping.ai measures AI recommendations: from Probe to Classified answerFollow the complete measurement path from a typed buyer Probe to a Classified answer, competition outcome, Citation trail, and recurring Tracker evidence.8 min read